Siva Ganeshanandan is the APAC Director for the Online Marketing Suite, at Adobe.
Siva is responsible for promoting Adobe’s solutions for digital marketers, optimizing how they acquire, analyze and ad convert through all their digital channels. The Online Marketing Suite has particular relevance in this region, where delivering ROI, that is attributable to the digital channels is critical to move many organizations to further invest in e-business and digital marketing.
Siva has always been a specialist in technologies that optimize the online experience that brands deliver their customers. Having been in Singapore for 9 years, Siva has worked with many of the leading Asian and global brands in region with content management and targeting, conversion testing and audience measurement across multiple channels. Prior to Adobe, Siva was the GM APAC for Autonomy Optimost, and before that, lead APAC marketing for Interwoven. He began his career in the online space with Mirror Image, a content delivery network, in London 12 years ago.