BRETT HENRY, Vice President, Agency Marketing Abacus International Pte Ltd

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Customer Reviews : WIT 2009

“WIT continues to be as important today as it has been for each of the past 5 years since it began.

In that time, we have seen a plethora of developments; increased competition, changing patterns and trends in travel, growing economic pressure and of course the ever increasing importance of the internet.

WIT has provided the platform that allows the industry to come together to share, learn and work together to bring everyone; individual and organisation alike to tap on the opportunities that these changes represented.”

Brett Henry, Vice President Marketing, Abacus International

BRETT HENRY, Vice President, Agency Marketing Abacus International Pte Ltd

Brett Henry is Vice-President of Abacus International’s Marketing Division where he leads Strategic Agency Marketing, Airline product and content Marketing, Corporate and Marketing Communications, Business Development, eServices and Training.

As Vice President, Marketing Brett’s role is to ensure synergies between AIPL’s own organisation-level marketing functions and the needs of travel agencies and travel suppliers, thus providing end-to- end solutions for all Abacus’ partners in the travel supply chain.

On the organisation-level side, Brett’s teams lead the company’s initiatives in brand management, public relations, event management, marketing research, training, eServices and business development. His Division also includes the teams for Strategic Agency Marketing and Airline product and Content Marketing, which includes solutions and marketing for travel agencies, airlines, hotels, car rental and insurance.

Brett brings to Abacus more than 15 years of travel industry experience with a focus on marketing, business development, and driving productive relationships. He has held leadership roles at companies across the travel distribution value chain including airlines and global distribution systems. Before coming to Abacus, Brett held the position of Alliance Director, Asia Pacific, at Sabre Inc.

Brett is married, has been based in Asia for the last five years and reports directly to Abacus International President & CEO, Mr Robert Bailey.