HAPPENINGS AT WIT 2009

• A first: The WIT Customer Stand-Off Different players in the travel value chain face off in front of a WIT-selected consumer panel to win their hearts and votes.
  
  
• SHY's People: Coffee with Michael Peschardt Yeoh Siew Hoon turns the tables on Michael Peschardt, the host of Peschardt's People, to find out the man behind the TV personality.
  
  
• Panel Debate: Is Content Really King or Is It All About Price? No content, no honey, darling. But is that all hype? Whether it's UGC or rich media, does content really matter when it comes to making money? Or is it all about price?
  
  
• The Great WIT Debate: What conquers all: Love or Money? A finale that will pit two of WIT’s champion debators – Martin Symes & John Northen – against each other.
  
  
• Airline Talk: Coffee with Dr Amin Khan, Senior General Manager, Network & Revenue Management, Malaysia Airlines, followed by a panel of airline executives.
  
  
• The Online Chat Rooms: One-on-one interviews with Wotif, Webjet, Agoda, Expedia Alliance Network, ZUJI/Travelocity and Asia Rooms
• The WIT Start-Up Pitch: Three chosen finalists face their destiny in front of a panel of investor judges.
  
  
• Land of The Tough Yen: Insights from Rakuten Travel and RECRUIT
  
  
• Taming The Social Media Beast: Is It All About Twitter, And What About Search? One of the largest panels gathered to discuss this all-burning topic.
  
  
• Audience with The CEOs: A gathering of leading travel minds from KP Ho to Michael Issenberg, Wu Hai, Hans Lerch, Simon Nowroz, Robert Bailey and Ric Leutwyler