About ITB Asia
ITB Asia, the Trade Show for the Asian Travel Market, made its debut in Singapore in 2008.
A three-day B2B trade show and convention, it is the leading platform for international exhibitors of all sectors of the travel-value chain, Asia Pacific's leading companies and emerging small and medium-sized enterprises to meet and trade with top buyers from the MICE, Leisure and Corporate Travel markets.
Apart from the ITB Asia Exhibition which features the full range of travel products, services and good, ITB Asia also functions as a knowledge platform for the industry.
ITB Asia 2010, which will be held from Oct 20-22 at the Suntec International Convention and Exhibition Centre, comprises the WIT Ideas Lab and WIT Clinics, organized by its partner event, WIT-Web In Travel scheduled from Oct 19-20.
ITB Asia is organized by Messe Berlin which has been organising the World's Leading Travel Trade Show, ITB Berlin, for over 40 years. Each year in March, more than 110,000 trade visitors come each year to see over 11,000 exhibitors from over 180 countries and regions.
Numbers That Matters
Messe Berlin’s expertise and track record has ensured the success of ITB Asia. An independent survey after ITB Asia 2009 showed that over 45% of buyers said they had signed business deals during the show.
In the survey* of 190 exhibitors, 262 trade visitors and 309 buyers, 74% of exhibitors reported a favourable impression of the show. Nearly 85% said they would recommend participation to other colleagues. Over 88% of exhibiting companies said they intended to participate at ITB Asia 2010.
Over 6,100 attendees including 553 invited buyers attended ITB Asia 2009. Exactly 84% said that they had a good overall impression of ITB Asia. Over 90% said they would recommend it to industry colleagues. Slightly more than 85% said they would visit ITB Asia 2010.
Customer Comments
"We are very happy with the show, and the quality of buyers we have met from Europe, the Far East, South Africa, India and China.” – Bobby Thomas Koshy, Manager Overseas Promotion Department, Sharjah Commerce & Tourism Development Authority
"We were very pleased with the quality of the buyers - leads and contacts, especially from MICE.” – Charlie De Lorme, Director Economic Development & Visitor Services, Utah Office & Tourism
"Participation in ITB Asia allowed Tourism Fiji and our suppliers to network with industry peers and meet agency owners that are great targets for Fiji. The appointments were well worth it and we as a destination have had the opportunity to make initial contact with partners that are interested in adding Fiji to their current mix of products. All the pre-show information was well articulated and the staff were very helpful… you will definitely see Tourism Fiji again next year." – Tourism Fiji's Marketing Services Manager, Adeline Lee-Erasito
Contacts for exhibitors
Messe Berlin ( Singapore) Pte Ltd
Whey Whey Ng
General Manager
25 International Business Park
# 04-113 German Centre
Singapore 609916
Phone: +65 6407 1468
Fax: +65 6407 1501
Email:
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For more information, visit www.itb-asia.com |
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